What’s Your Why?

The TED talk that Simon Sinek gave last year went viral, and it got a lot of people talking. It’s all about the reality of Steve Jobs and Apple — and the reason so many people are passionate about their Apple products. It certainly made me think, and so I ask this very simple question:

What’s YOUR why? Why do you do what you do?

Early on, many of us think that if we have a product or service to sell, the world will beat a path to our door. Slowly we learn that doesn’t always work out. We all have competition, so we need to differentiate ourselves. Knowing why we are in the business we have chosen is huge.

If you can touch hearts, you will probably be able to touch wallets.

And if you’re not familiar with this talk, you might want to watch it — you can find it on YouTube.

So again I ask: What is your WHY?